A versatile marketing leader and entrepreneur with deep expertise in B2B product marketing, growth strategies, and AI-driven products. Nika combines creative storytelling with data-driven strategies to connect with audiences authentically.
Current Roles
Product Marketing Lead at EVE – EVE is an AI Inbox Revenue Engine that transforms how B2B small businesses manage sales. It connects directly to email and calendar to automatically surface missed leads, follow-ups, and opportunities—helping companies recover up to 30% of lost revenue. Backed by leading investors including Firsthand.VC, Founders Future, A16Z Scout Fund, and founders of Slack and Hugging Face.
Entrepreneur in Residence at Mission Possible
Advisor at Turtle Tech – Continues to provide strategic guidance and marketing expertise to Turtle Tech and its ventures.
Turtle Tech Journey
During nearly 4 years at Turtle Tech (2020-2024), Nika was instrumental in the development lifecycle of multiple ventures:
- Assisted in development with a continual loop of feedback, testing, and refinement based on user responses
- Performed audience research, conducted user interviews, and enhanced UX based on gathered insights
- Actively involved in raising funds through startup accelerators and angel investments
Results: Launched several startups and IT-projects followed by successful exits. The most successful AI-based platform had its MVP developed within 3 weeks, leading to product release in 1.5 months. Attracted over 13,000 users in 4 months, peaking at 718 daily active users. The stake was sold for $43k.
Previous Experience
Product Marketing Manager at OneReach.ai (2021-2024) – A leading conversational AI platform trusted by Deloitte, athenahealth, PepsiCo, Lebara, and McGraw Hill. Recognized as a leader in the Gartner Magic Quadrant for Enterprise Conversational AI Platforms (2022 & 2023). Led analytical submissions for Gartner, IDC, Forrester, and Everest Group, managed awards programs, crafted product positioning, and led website development.
Growth Marketing Manager at Awesomic (2024-2025) – Focused on startup development, strategic marketing management, B2B marketing, and revenue growth strategies.
Marketing Manager at Visual Craft Inc. (2021-2022) – Software solutions company for startups and SMEs. Leveraged their five-year Founders Institute partnership and experience launching 100+ startups to gain deep insight into startup operations and success strategies.
Core Skills
Digital Strategy • Product Marketing • B2B Marketing • Growth Strategies • Startup Development • Brand Management • Web Development • Content Strategy • Team Leadership